Social Entrepreneurship: more than just the bottom line

Two Blind Brothers is just another in a growing list of companies who value more than their bottom line. The idea of cause driven companies is the force behind the swelling movement of social enterprise/entrepreneurship. According to the Schwab Foundation for Social Entrepreneurship, the purpose of social entrepreneurship is to, ”drive social innovation and transformation in various fields including education, health, environment and enterprise development… A social entrepreneur, similar to a business entrepreneur, builds strong and sustainable organizations, which are either set up as not-for-profits or companies”.  

What a world we live in that, sooner rather than later, we can say, “I helped to cure macular degeneration”. Together, with organizations like the Foundation Fighting Blindness, we are winning the battle against visual impairment. There are many who believe we can see degenerative retinal eye disease effectively treated and cured within our lifetimes. We knew we wanted to make the most comfortable shirts on the market while raising funds for scientific research and clinical trials to help cure macular degeneration. These are the pillars of our mission; what we stand for and what  what drives Two Blind Brothers. We are a cause driven company that provides an excellent product.

If in addition to curing degenerative eye diseases, Two Blind Brothers can inspire others to try and solve problems or change the world with an entrepreneurial spirit, we’ll be content. It is an exciting time to turn passion projects into full-blown businesses, like we did. Silicon Valley is continuing to grow and startup culture is in full swing across America.

The internet has removed a significant amount of barriers and gatekeepers in regards to entering various industries (i.e. fashion). Crowdfunding platforms like Patreon, Kickstarter and GoFundMe have helped to eliminate the initial financing hurdle for businesses once oligopolized by banks and wealthy patrons. Even social media has revolutionized the way businesses, specifically social enterprises, operate. Large scale advertising can now be cost-free. No longer do groups have to splash the cash for expensive print or TV ads. Today a clever tweet or a well-made Facebook video can spread your cause or mission like wildfire.

In a  world filled with opportunities, new technology and tools to help others in unprecedented ways, we must remember, “The time is always right to do what’s right”.