This past Saturday, Two Blind Brothers held its second-ever pop-up shopping event and if you ask us, it was a bona fide success. Friends, family and strangers alike came in to check out our shirts and more. We wanted the whole experience to be unmistakably a Two Blind Brothers endeavor. The TBB team have been planning this event for a month and it was great to see people enjoying the fruits of our labor!
In case you missed it here's what happened:
Our go-to coffee spot, Le Pain Quotidien in Soho, was kind enough to lend us their back room to use for the occasion. They even helped cater the evening’s festivities.
While we would like think we were the stars of the event, it probably goes without saying, that really our shirts were front and center. People were able to pick out styles they liked and find their preferred size. For many, it was their first time getting their hands on one of our shirts and their first chance to #FeelTheDifference.
We invited Brooklyn-based singer and friend, Graham Norwood, to play a set of covers and some of his originals. Predictably, he was incredible. Graham is also visually impaired, but that has not stopped him from becoming a genuinely spectacular musician. It’s hard to tell who stole the show - Graham or our shirts.
The room was decorated with depictions of some of the brightest moments of the last year: framed articles from big media hits, the famous Ellen check (a check we can actually see for once!), early shirt designs (our trailblazers as we like to them), and the raw materials that make up our signature tri-blend fabric.
It's always been important for us to raise awareness about visual impairments and groups who are working with us in the fight to find a cure. The Foundation Fighting Blindness was kind enough to provide everyone free reading material as an educational resource. A few employees from the Foundation even stopped by as well to answer any questions!
When we weren’t meeting friends, new and old alike, we were able to sneak off to the photo booth and snag a goofy picture or two with the team. Check them out above!
If you couldn't make it for this pop-up, just make sure you’re in town for the next one. You won’t want to miss it.